SteelFlow AISteel CRM
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Executive dashboards & business intelligence

↑ 12%

MTD Revenue

₹48.2 Cr

Target: ₹55 Cr

88%Drill Down →
↑ 8%

MTD Volume

12,450 MT

Target: 15K MT

83%Drill Down →
↑ 5%

Capacity Utilization

78%

78%Drill Down →
↑ 0.7%

Avg Realization

₹51,850/MT

vs LME: +₹350

92%Drill Down →
↑ 2%

Collection Efficiency

94%

₹8.2Cr pending

94%Drill Down →
↓ 3%

Active Dealers

285/350

81% active

81%View Dormant →
Revenue & Volume Trend
Growth: +15% YoY | On track to exceed annual target by 8%
AI Insights & Alerts

CHURN RISK - HIGH PRIORITY

3 platinum customers showing engagement decline:

  • • Sharma Traders: -45% order frequency
  • • Patel Industries: No contact in 25 days
  • • Gupta Steel: Switched 30% volume to competitor

OPPORTUNITY DETECTED

Rajasthan construction boom - infrastructure tenders up 40%

Recommended action: Increase inventory positioning in Jaipur

Potential impact: ₹2-3 Cr additional monthly revenue

COLLECTION FORECAST

Expected collections this week: ₹12.4 Cr (85% confidence)

3 high-value invoices at risk of delay - recommend follow-up

PRICING RECOMMENDATION

LME trend suggests prices will stabilize next week.

Current strategy: Hold prices. Market volatility low.

Regional Performance
RegionRevenueVolumeTarget %GrowthTop Rep
Mumbai
₹18.2 Cr4,200 MT
95%
↑ 18%Rajesh
Gujarat
₹12.1 Cr3,100 MT
92%
↑ 15%Sunil
Delhi NCR
₹9.8 Cr2,800 MT
78%
↑ 8%Prakash
Rajasthan
₹5.2 Cr1,450 MT
72%
↑ 5%Anil
Punjab
₹2.9 Cr900 MT
58%
↓ 3%Vikram
TOTAL₹48.2 Cr12,450 MT88%↑ 12%

AI Insight: Punjab region underperforming - 2 reps on leave, competitor JSW aggressive on pricing. Recommend territory review.

Top Performers

SALES REPS

🥇Rajesh
₹4.2 Cr112%
🥈Sunil
₹3.8 Cr105%
🥉Prakash
₹3.1 Cr98%

GROWING CUSTOMERS

ABC Steel
+45% YoY
Delhi Trading
+38% YoY
Singh & Sons
+32% YoY
Needs Attention

UNDERPERFORMING TERRITORIES

Punjab
₹2.9 Cr58%
UP East
₹1.8 Cr65%
MP
₹2.1 Cr68%

AT-RISK CUSTOMERS

Mehta Corp
-30% orders
XYZ Traders
-25% frequency
Patel Ind.
No contact 25d